Social media is always changing and smart social media marketers must always be on their toes. From the basic texts and images of the Myspace to the image rich Facebook to the augmented reality of Snapchat, the industry continues to develop

Today, social media is one of the most popular mediums used in digital marketing. In fact, it has been said time and time again that, if a small, medium or large business wants to become successful in the digital age, they must

Today, the social media marketing industry is constantly changing and evolving.  This machine has become one of the most widely used marketing mediums in the entire marketing industry. More and more businesses are jumping on the bandwagon, investing hundreds, if not thousands,

As of 2018, there are only a handful of social media platforms that run the gamut as the best ones in the industry. Whether you use social media as a way to stay in contact with old friends or as a method

In the past 25 years, the marketing industry has undergone an incredible evolution of change. There was a point when newspaper advertisements were a means of selling and marketing. While they are still effective for some businesses – social media marketing has

Whether you are an international business, a small start-up brand, or an influencer, your success is largely determined by your social media efforts. Social media is no longer a playground for people to find old classmates and connect with family members. Social

The environment that is social media is a vast world of opportunities for businesses, influencers, marketers, and brands. The thriving market is getting bigger by the year with Instagram reaching above 700 million active Instagram users and about 300 million active Twitter

Although many critics have touted the slight downfall of Twitter, the reality is that Twitter is a phenomenal tool for successful business marketing. If you are desiring, for your business, to generate leads, grow your brand, engage with more active Twitter followers,

When it comes first impressions, it is crucial to come across your very best. This could not be truer in the social networking world. Competition to be the best company, the most notorious, the one with the most followers, and the one

As we know, when it comes to social media, the numbers don’t lie. Or, do they? Actually, when it comes to social media the numbers don’t lie as well as your authentic engagement. In terms of targeted social media marketing it is