In the past 25 years, the marketing industry has undergone an incredible evolution of change. There was a point when newspaper advertisements were a means of selling and marketing. While they are still effective for some businesses – social media marketing has

I think we can all agree that social media is an integral part of a successful business, whether small, medium, or large. However, if you are like most business owners, your obligations to your business are much grander than simply sitting on

When it comes first impressions, it is crucial to come across your very best. This could not be truer in the social networking world. Competition to be the best company, the most notorious, the one with the most followers, and the one

As we know, when it comes to social media, the numbers don’t lie. Or, do they? Actually, when it comes to social media the numbers don’t lie as well as your authentic engagement. In terms of targeted social media marketing it is

As we know by now, social media is like the seasons. Except, unlike changing every 3 months, it pretty much changes constantly. Through every new feed, like, comment, trending hashtag, news story, world-wide event, and other algorithm-altering scenario’s, social media trends alter

Without a doubt, Instagram has become one of the largest social networking communities in the world. With this said, Instagram is still growing their network of creative individuals with their added Go Live and Add To Story feature. Once a photo-based community

What would we do without Juno, Clark, and Ludwig? No, we are not talking about the high school friends you used to cause mayhem with, we are talking about the Instagram filters that make us believe in a little bit of social