Today, social media is one of the most popular mediums used in digital marketing. In fact, it has been said time and time again that, if a small, medium or large business wants to become successful in the digital age, they must

As of 2018, there are only a handful of social media platforms that run the gamut as the best ones in the industry. Whether you use social media as a way to stay in contact with old friends or as a method

We can all agree that social media is one of the greatest inventions known to man. Not only has it allowed for people around the world to connect – it has given businesses a new outlet to market and target customers in

I think we can all agree that social media is an integral part of a successful business, whether small, medium, or large. However, if you are like most business owners, your obligations to your business are much grander than simply sitting on

With Social Media only being on the rise, over 200 million people yearly sign up for a new social media platform. This ever-expanding market leads to a more planetary connection in which people can connect, unite, support a cause, and be part

The environment that is social media is a vast world of opportunities for businesses, influencers, marketers, and brands. The thriving market is getting bigger by the year with Instagram reaching above 700 million active Instagram users and about 300 million active Twitter

Although many critics have touted the slight downfall of Twitter, the reality is that Twitter is a phenomenal tool for successful business marketing. If you are desiring, for your business, to generate leads, grow your brand, engage with more active Twitter followers,

When it comes first impressions, it is crucial to come across your very best. This could not be truer in the social networking world. Competition to be the best company, the most notorious, the one with the most followers, and the one

As we know, when it comes to social media, the numbers don’t lie. Or, do they? Actually, when it comes to social media the numbers don’t lie as well as your authentic engagement. In terms of targeted social media marketing it is

As we know by now, social media is like the seasons. Except, unlike changing every 3 months, it pretty much changes constantly. Through every new feed, like, comment, trending hashtag, news story, world-wide event, and other algorithm-altering scenario’s, social media trends alter