Today, social media is one of the most popular mediums used in digital marketing. In fact, it has been said time and time again that, if a small, medium or large business wants to become successful in the digital age, they must
As of 2018, there are only a handful of social media platforms that run the gamut as the best ones in the industry. Whether you use social media as a way to stay in contact with old friends or as a method
When it comes first impressions, it is crucial to come across your very best. This could not be truer in the social networking world. Competition to be the best company, the most notorious, the one with the most followers, and the one
As we know, when it comes to social media, the numbers don’t lie. Or, do they? Actually, when it comes to social media the numbers don’t lie as well as your authentic engagement. In terms of targeted social media marketing it is
Without a doubt, Instagram has become one of the largest social networking communities in the world. With this said, Instagram is still growing their network of creative individuals with their added Go Live and Add To Story feature. Once a photo-based community
It creeped up on us like a zombie dance from Michael Jackson’s Thriller video, I am talking about one of the trendiest trends that stuck around like butter on bread – hashtags! Hashtags are the not-so-new method to describe a photo, article,
With over 500 million active Instagram followers and users, who would have thought that Instagram – a simple photo sharing social media – would become one of the largest marketing distributions in the world. From humble beginnings, Instagram is now a
One of the most important components of a winning social media optimization strategy is influencer marketing. If you are unfamiliar with the concept, it merely means to have a social media leader promote your organization or product. This is a powerful and