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Welcome to Tweetangels, your one-stop shop for all your social media needs! If you’re looking to boost your online presence and reach a wider audience, you’ve come to the right place. Whether you’re a business, an influencer, or just a social media enthusiast, we’ve got you covered with our range of services including followers, likes, views, and more on top social media platforms such as Twitter, Youtube, Spotify, Facebook, and Instagram. But that’s not all – we also offer comprehensive social media management services to take your online presence to the next level.

When it comes to managing your social media accounts effectively, it’s crucial to track the right metrics to gauge your performance and make informed decisions. So, what are the key metrics to track on social media? Let’s dive in and explore the essential metrics that you should be keeping an eye on.

First and foremost, engagement is a critical metric to track. This includes likes, comments, shares, and overall interaction with your content. High engagement indicates that your audience is actively involved and interested in what you have to offer. Tracking engagement can help you tailor your content to better resonate with your audience and drive even more engagement in the future.

Another key metric to monitor is reach, which measures the number of unique users who see your content. Understanding your reach can give you valuable insights into how effectively you’re expanding your online presence and reaching new potential followers or customers.

Furthermore, tracking conversions is essential to determine the impact of your social media efforts on your business objectives. Whether it’s website visits, sign-ups, or sales, keeping tabs on conversions can help you assess the ROI of your social media marketing initiatives.

At Tweetangels, we understand the importance of effective social media management. That’s why we offer top-notch services to help you with content creation, strategy design, account growth, and more. Our team of experts is dedicated to helping you achieve your social media goals, so be sure to check out our social media management services and take your online presence to new heights.

What are the key metrics to track on social media?

When it comes to tracking the success of your social media efforts, there are a few key metrics that you should always keep an eye on. These include:

  • Engagement:
  • Reach:
  • Click-through rate:
  • Conversion rate:
  • Follower growth:

By tracking these key metrics on your social media platforms, you can gain valuable insights into how your content is performing and make more informed decisions about your social media strategy.

1. Engagement rate

Engagement rate is a crucial metric to track on social media platforms as it measures the level of interaction and involvement that your audience has with your content. It includes likes, comments, shares, retweets, and other forms of interaction. A high engagement rate signifies that your content resonates well with your audience and has the potential to go viral, potentially leading to an increase in followers, likes, and overall growth of your social media presence. It also provides valuable insights into the type of content that your audience finds most appealing and can help in refining your content strategy for improved performance. Therefore, monitoring and analyzing the engagement rate on your social media platforms is essential for understanding and improving the effectiveness of your content and overall social media marketing efforts.

Follower growth

Tracking follower growth is crucial for social media success. It is important to monitor the number of new followers gained over a specific period of time, as well as the rate of follower growth. This metric can provide insights into the effectiveness of your content, engagement strategies, and overall social media presence.

Having a steady and consistent follower growth rate indicates that your content is resonating with your audience and your engagement strategies are effective. On the other hand, a decline in follower growth may indicate a need for a change in content strategy or engagement tactics.

By tracking follower growth, you can identify which content types, posting times, and engagement techniques are driving the most followers to your social media profiles. This information can help you make informed decisions about your content and engagement strategy to continue to grow your social media following.

Click-through rate

Click-through rate (CTR) is a crucial metric to track on social media as it measures the effectiveness of your content in driving traffic to your website or landing page. It is calculated by dividing the number of clicks on a post by the number of impressions it received, and then multiplying by 100 to get a percentage.

A high CTR indicates that your content is compelling and relevant to your audience, as it is motivating them to take action and click through to learn more or make a purchase. On the other hand, a low CTR may indicate that your content is not resonating with your audience or that your targeting needs to be refined.

Tracking CTR can help you understand which types of content and messaging resonate best with your audience, and can inform future content creation and campaign strategies. It is important to A/B test different calls to action, visuals, and ad copy to optimize your click-through rate and maximize the impact of your social media efforts.

Conversion rate

Tracking conversion rate on social media is essential for businesses looking to drive results and measure the success of their social media marketing efforts. Conversion rate refers to the percentage of users who take a desired action after clicking on a social media post or ad, such as making a purchase, signing up for a newsletter, or filling out a contact form.

By monitoring conversion rate, businesses can evaluate the effectiveness of their social media content and advertising campaigns in driving real business results. This metric provides valuable insights into which social media platforms, posts, and ads are driving the most conversions, allowing businesses to optimize their strategies and allocate resources more effectively.

When tracking conversion rate, it’s important to set clear goals and define what constitutes a conversion for your business. Whether it’s generating leads, driving sales, or increasing website traffic, understanding what actions you want users to take will help you measure and improve your social media performance.


When it comes to tracking key metrics on social media, it is essential to focus on the engagement and growth of your accounts. With the help of Tweetangels, you can easily monitor important metrics such as the number of followers, likes, views, and shares across different platforms including Twitter, Youtube, Spotify, Facebook, and Instagram. Our competitive prices and real engagement services make it easier for you to track the success of your social media marketing efforts. Additionally, our social media management services can help you create a solid content strategy, account growth, and more. By keeping a close eye on these key metrics, you can effectively measure the impact of your social media marketing efforts and make necessary adjustments to improve your online presence. By leveraging the services of Tweetangels, you can stay ahead of the competition and achieve your social media goals.