The 4 important social media platforms you have to be on

Great minds have brought about the amazing creations that became known as social media. These creations are different platforms—each with their own focus and benefits—on which people can engage with each other for many reasons. It’s generally accepted that targeted social media

The Impact of Social Media Optimization on SEO

If you are eagerly trying to grow your business, one of the key ways of doing that is strengthening its online presence.  You can achieve that in a number of ways, but probably the most promising is to rank as highly as

Ethics in Social Media Management for Startups

You are an entrepreneur eager to grow your young company into an industry giant, and you know that marketing—and especially social media marketing—is a promising way to launch your business into the stratosphere. In order to expedite your growth, you may be

How to Build Relationships with Social Media Influencers

One of the most important components of a winning social media optimization strategy is influencer marketing. If you are unfamiliar with the concept, it merely means to have a social media leader promote your organization or product.  This is a powerful and

Emerging Technologies in Social Media

  In 2017, social networks like Facebook, LinkedIn and YouTube are established fixtures of the modern social landscape. Billions of people and businesses use these social media platforms to communicate, entertain and make sales, so it is only natural that they are

Social Media Marketing for the Insurance Industry

  The global insurance industry manages assets in excess of $4.55 trillion, and the total number of social media users in the world is poised to top 2 billion.  It doesn’t take a genius to recognize that these two sectors should have