Social media marketing can be one of the most powerful techniques and methods at the disposal of businesses when done right. However, it also has the potential to complicate matters. In truth, with the rise of marketing on social media came the saturation of many different markets and industries. As a result, it has become increasingly important for businesses to personalize their connection with active social media followers in order to turn them into leads.
Now, out of all of the different social media platforms that are available for businesses to create new quality leads, Instagram may prove to be a difficult medium to turn followers in leads. In today’s article, we are going to teach you precisely how you can take your current active Instagram followers and begin transforming them into quality leads without them even knowing it! Like we said above, social media marketing is, without question, one of the most powerful methods in the marketing industry. Let’s explore this magic, right now!
- Know Your Active Instagram Followers
When it comes to Instagram, before you can even begin to think about turning active Instagram followers into leads, you need to know precisely who your active Instagram followers are. Now, in digital marketing culture, this is typically referenced or coined as “persona development” or “customer development”. This process entails researching and understanding the many different aspects and characteristics of the target audience.
Now, if you are unsure as to how you can begin creating a custom persona for your consumers, consider the following questions or characteristics:
- Who is the consumer?
- What does the consumer truly care about?
- What is the consumer’s problem? How are you the solution?
- What does the consumer do for a living?
- How much money do they make?
- What does the consumer like to do every day?
- What is the name of the consumer?
By beginning to answer these questions, you can start to draw some strong conclusions as to who the customer is and how to start conversating with them. In understanding a consumer, it can help build a more personalization connection. Whether it means mentioning an active Instagram follower in a post or perhaps commenting in one of their posts, it can make a world of a difference. Do you know what that difference might be? Sales and leads!
- Communicate with Active Instagram Followers
Once you understand precisely who the customer is, a business can begin to make their active Instagram followers feel like valued individuals. There is an assortment of ways that you can communicate with your active Instagram followers, all of which can make a difference in their eyes. Here are a just a few simple ways that only take an added 30 seconds each day:
- Post an image on Instagram and tag active Instagram followers.
- Like and comment on active Instagram followers’ posts.
- Send a direct message to active Instagram followers and have a genuine conversation.
If you are passionate about transforming followers into leads, you need to start with baby steps. If you rush into the process with self-promotional efforts, your active Instagram followers will become once active Instagram followers. With that being said, take the time to engage with followers and ask them questions about life. For example,
- Where are you from?
- Do you like it there?
- What do you like to do?
- How is your day going?
- What do you do for work?
Build a relationship first with consumers and allow your products to sell themselves.
- Give to Your Followers
What many businesses fail to realize is that today, consumers are all about value. They don’t care to be called or promoted the same product. Now, we understand that it can be inspiring and motivating to want to promote your products as your active Instagram follower numbers grow. However, it’s critical, nay, imperative to stray away from promotional efforts and really hone in on building connections with consumers, for now. As you begin interacting and connecting, you will notice a spike in interested consumers. Once you have established a good flow of engagement with your active Instagram followers, you can begin to weave into your posting strategies promotional posts. However, we highly advise businesses to be smart and post with wit. Don’t make the promotional efforts seem ingenuine.
- Exclusive Deals
Let’s say you have already established a secure list of active Instagram followers. This may mean a frequent and consistent amount of likes and comments on each post. However, in this, you have not noticed enough return on that investment. As we have said throughout this article, you need to make your active Instagram followers feel unique, special and appreciated. One of the best ways to do this is through offering your special followers an exclusive opportunity and deal.
Now, don’t make this process complicated. All you need to do is create a marketing strategy and posting plan where you offer your followers, for example, 20% off all purchases for the next 48 hours. The goal would be to have your followers send an email or visit your website to claim their coupon code.
If you are looking to make a long-term change, why not consider creating monthly exclusive deals or bi-weekly exclusive deals. This is a typical strategy that is implemented by email marketers that can prove incredibly beneficial for Instagram marketing.
- Promote Customers
To become successful in business, it’s important to understand the value of a consumer. Without a customer, a business is nothing. The best way to reach new heights of success is to let your active Instagram followers know that they are valued. If you follow many of the tips that we have shared in this article, you should have already established a strong and deep connection with your followers. In doing so, you should know enough about them, and perhaps they might have a website or business of their own! Even if they don’t, perhaps you can promote their profiles, their pictures, showing them that your company cares and pays attention to their Instagram. Some ideas that you may want to implement in your Instagram marketing strategy is:
- Active Instagram Follower of the Week/Month
- Best Image of the Week (showcasing a company’s product)
- Follower who represents a brand’s culture and mission.
Turning Active Instagram Followers into Leads Takes Effort
In truth, whether you currently have thousands of active Instagram followers or not, it’s going to take the time to establish genuine relationships with each follower. Now, this is not meant to deter any business from implementing these tips and tricks. If we can be honest, it’s incredibly easy – it just takes a little bit of effort. If you are passionate about taking your business to new heights, you need to place emphasis on your active Instagram followers, not promotional efforts. Now, if you are currently lacking active Instagram followers, perhaps you may want to consider buying active Instagram followers. This may give your company the added boost needed to get the momentum rolling.
