It creeped up on us like a zombie dance from Michael Jackson’s Thriller video, I am talking about one of the trendiest trends that stuck around like butter on bread – hashtags! Hashtags are the not-so-new method to describe a photo, article, or videos in the world of social networking. Basically, hashtags are everyone’s simple go-to when they desire to find something in a certain category. Whether it is #cupcakes, #forests, or #summerdiyideas (diy stands for Do It Yourself), hashtags are the building block of social networking culture and targeted social media marketing. They are the methods most widely used to collect photos, articles, and videos and categorize them into certain genres. But, are they beneficial for you and your brand? Let’s find out!

The Importance of Hashtags In News, Events, and Business

As a form of promoting, finding, and categorizing almost anything in the world-wide-web, hashtags are a staple of social media culture and digital marketing in 2017. In fact, many companies use hashtags for proper targeted social media marketing.

Hashtags & News

Hashtags in the world of news have the ability to turn a simple misunderstanding to a world-wide news headlined event. This may be a drastic way of describing it. Hashtags allow users to connect with news events directly from other users who are experiencing it hands-on. With this said, news networks will use hashtags to categorize an event that then can be searched up anyone interested in knowing about that certain news story. However, now more than ever people are reaching towards UGC (User Generated Content) due to their lack of trust in news outlets. Users will search up an event using hashtags and then if they see another social media user broadcasting it, they take it as a more credible source. Examples can be anything from certain negative and harming news that have been occurring in parts of UK to even political news stories that make groundbreaking news.

Hashtags & Events

Not just for worldwide news and event stories, you can also check hashtags for local events in your area. Searching for events is as easy as searching, #newyorkevents and seeing what other people are up to and where they are going. Hashtaging at events is a trend as well, sort of like a social staple of the who’s-who and who’s doing what. Basically, if you find yourself at Coachella, hashtag that you are at Coachella so people know you are Coachella.

Hashtags & Business

This is where your business comes in. When it comes to targeted social media marketing, no one knows better than businesses that rely partly on hashtags to get the word out. A catchy hashtag can make or break a business. On Instagram, businesses will create hashtags in the hopes that they are picked up by users, which in turn means a greater chance of their brand name spreading and gaining more weekly Instagram followers. A perfect example of this is Starbucks, who, when wanting to create a marketing campaign, will come up with catchy and unusual hashtags to get the word out of their latest inventions. Another great example example is the #shareacoke campaign created by Coca-Cola in efforts to appeal to all people wanting to share a coke with a specific person. But, what can you learn from these businesses?

1. Using Hashtags for Instagram for Targeted Social Media Marketing

targeted-social-media-marketing One of the many uses of hashtags on Instagram is targeted social media marketing where businesses will target Instagram followers to either gain followers, increase comments, likes, or even leads. This is where you use Instagram’s handy and dandy search function to see what other Instagram companies and brands are posting and what users are responding to. With this in mind, you can create a customized hashtag marketing campaign dedicated to people in a specific niche, which is also in alignment with the brand or product you are desiring to market. For example, if your brand is all about supplying a need for mothers with newborns you can use the hashtags #newborn, #firsttimemother #mother and other relevant hashtags for targeting Instagram followers.

2. Using Hashtags on Instagram To Keep an Eye On The Competition

When building a brand, it is important to become aware of what other brands are out there supplying the same service, need or product. With this in mind, your Instagram account management must entail looking at the competition and the hashtags they use, as well as how users respond to their campaigns. By keeping an eye on how certain hashtags within your brand’s niche are doing, you can better gauge the game and how it will turn out. This is a vital step of any digital marketing strategy. Hashtag trends change constantly, therefore, it is important to keep up with your hashtags – new and old as well– and how they are performing alongside other brands. If you are using the same hashtag as your competition but they are receiving a notable amount of likes more than you, it is time to go back to the drawing board and finesse your Instagram social media marketing hashtag campaign.

3. Using Hashtags on Instagram To Promote Special Deals and Events

When it comes to promotion, think of hashtags as the ‘word-of-mouth’ method. When users cling to an event, a promotion, campaign, or a product, they will hashtag it until no end, well, until it becomes successful enough to grow on its own. What areas of your brand can your market a promotion or an event? If you are an independent cupcake creator and you are creating a recipe book, why not create a campaign where your weekly active Instagram followers and users can win a free book? Create a specific hashtag (#) and call on your followers to hashtag it on specific posts that are synonymous with your brand. This will build a growing community of people using your hashtag and in turn, visiting your brand, website, and Instagram feed.

4. Using Hashtags on Instagram For Visibility Purposes

This one goes without saying, hashtags are extremely important if you want to be seen by the Instagram community. If you have no followers and you begin using hashtags, it is guaranteed that you will begin attracting them. This is because, by using your hashtags to categorize your brand under a specific name or niche, people searching for that niche or specific hashtag will come across your brand, in turn getting you followers. Visibility is key to creating a dynamic Instagram brand. Without a following, you have no brand, and without hashtags, you will not make it far enough to succeed in this social culture. If you are struggling to develop any form of visibility through organic reaches, you can always consider the most popular option, buying active Instagram followers. Given its cost-effective prices, buying active Instagram followers could be an alternative solution if you are struggling with hashtags while also helping with future targeted social media marketing.
About The Author
Something about me

Latest Comments

  1. can you see who views your instagram videos

    Hello There. I found your blog using msn. This is a very well
    written article. I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post.

    I will definitely comeback.

  2. extreme toyz

    Why visitors still use to read news papers when in this technological world everything is
    available on web?

  3. https://www.cryptocurrencyreporters.com/

    Just desire to say your article is as amazing.
    The clarity in your post is just great and i can assume you are an expert on this subject.
    Well with your permission let me to grab your feed to keep up to date with forthcoming post.
    Thanks a million and please carry on the rewarding work.

  4. Compra Seguidores Instagram

    app para mas likes en instagram

  5. Arti Kadu

    The article gave incredible insights on Hashtags and its importance in the present day Digital marketing strategy. Loved the content. Thanks.

  6. instagram business

    Hi, i feel that i noticed you visited my web
    site thus i got here to go back the want?.I am trying to find issues to enhance
    my website!I guess its adequate to use some of your concepts!!

  7. instagram likes

    Yes! Finally someone writes about instagram likes.

  8. buy Soundcloud reposts

    My coder is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the expenses.

    But he’s tryiong none the less. I’ve been using WordPress on a variety of websites for about a year and am worried about switching to
    another platform. I have heard very good things about blogengine.net.

    Is there a way I can import all my wordpress posts into it?
    Any help would be greatly appreciated!

  9. click site

    This website was… how do I say it? Relevant!! Finally I have found something that helped me.
    Appreciate it!

  10. instagram

    Aw, this was an incredibly good post. Taking a few minutes and actual effort to generate a
    very good article… but what can I say… I hesitate a
    lot and never manage to get anything done.

  11. like

    Thanks for sharing your info. I truly appreciate your
    efforts and I will be waiting for your further write
    ups thanks once again.

  12. instagram automation

    Hey very nice blog!

  13. Maximo Berges

    I can’t believe how great this site is. You keep up the good work. That’s my advice pal.

  14. Brad Stapley

    Just fabulous. Who wrote this and how can we get more?

  15. Florene Boyne

    I really can’t believe how great this site is. Keep up the good work. I’m going to tell all my friends about this place.

  16. Silas Gay Cam

    Good info! Interesting information over here. It’s pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the net will be much more useful than ever before.| I could not refrain from commenting. I have spent 1 hour looking for such infos. I’ll also share it with some friends interested in it. I’ve just bookmarked this web. Done with the work done, I going to find some online Webcams. Thank you!! Greetings from Europe!

  17. Kenny

    I think this is among the most vital information for me.
    And i am glad reading your article. But wanna remark on some
    general things, The website style is wonderful, the articles is really great :
    D. Good job, cheers

  18. Kassie

    Hi there, this weekend is nice for me, because this time i am reading this
    fantastic educational post here at my house.

  19. eebest8 best

    “Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is fantastic, let alone the content!”

  20. Gia

    I visit daily a few web pages and blogs to read articles or reviews, except this weblog gives feature based
    writing.

Leave a Reply

*/ ?>