When your company owns a website as well as social media accounts you want them to work for your company’s benefit. The cost of social media marketing concerns your budget but also the time and resources you invest even when you employ a social media management agency. Improve your approach via a good understanding of how social media marketing for business relates to higher conversion rates.
What are conversion rates?
You don’t want to use social media platforms to simply inform your clients about your industry or even your products. You need them to covert from a visitor of your page to a purchaser of your goods. Your goods can be a service or a product or even joining a newsletter or attending a conference. Since a lot of these decisions can happen online you need to lead someone from knowledge about the goods to the place where he or she clicks on the button that confirms the commitment.
What leads to conversions?
People make a commitment when they are sure that the choice will be beneficial to them. In each step of the conversion process ask yourself at what commitment level the person is you’re connecting with. The more they know about the product, the less entertaining and the more informative your content becomes. This means your social media posts may differ from your website content in style and detail.
Tips for different platforms
You need to make the most impact in the shortest amount of time because people scroll through posts quite quickly.
Facebook
Don’t stick with posts that only contain text. You need to grab attention by using graphics and video as well. This will prompt a scrolling Facebook user to open your post and read a blog or even follow additional links.
Twitter
Social media for business means you create a presence online so potential clients can accept and even like you. Even though you never meet you clients good customer care and advertising can happen online. Once again you need to grab attention with interesting posts which your active Twitter followers will love. You customer care conversations can show Twitter users you’re someone trustworthy to ask questions about a product. Direct them to your website for further information and assist them from there.
Website
A website is the ideal place to store a lot of information but it can quickly become boring to someone not in the mood for reading. Keep your website interesting and use videos and images to explain aspects instead of text. This will keep visitors on your page longer so you can make a bigger impression. Concerning the final act of conversion, ask yourself:
– Is the button or form you need them to use visible?
– Is it easy and quick to make the conversion?
How does your online presence measure up? Are you covering enough bases so you catch the eye of your client and also make it easy from him or her to convert into the client you’re searching for? Targeted social media via a social media management agency makes sure all your platforms work together to funnel visitors towards becoming converted clients. Start improving your campaign today!
