Today, the social media marketing industry is constantly changing and evolving.  This machine has become one of the most widely used marketing mediums in the entire marketing industry. More and more businesses are jumping on the bandwagon, investing hundreds, if not thousands, of dollars into different social media marketing strategies. Now, due to the advancement in technology and innovation, it’s imperative that business owners take the time to evaluate and ensure their social media efforts are working. How do you do this? With high-quality social media marketing tools. Here’s the catch though; you don’t need to spend hundreds of dollars each month for notable social media marketing tools. In fact, there are a wealth of different social media marketing tools that are free, that many people are not even using. In today’s article, we are going to share with you just a few secret social media marketing tools that are free and can help provide the insight you need for future campaigns.
  • Canva
Whether you are new or not to social media marketing – you know that the images are critical to the success of a campaign. If your featured image or thumbnail is unbearable to look at – you can guarantee that the target audience will either scan your advertisement or leave the social media platform. This is why it’s critical that social media marketers utilize high-quality image creation platforms. Our first secret social media marketing tool that was are going to share with you today is Canva. This is one of the most powerful image creation websites that are free. Here, you can literally create an image of whatever your specific need may be. Including:
  • Facebook Banners
  • Twitter Banners
  • Pinterest Graphics
  • Logos
  • Business Cards
No matter your need – this website can help you out. The best part about this website is that they feature a wealth of different FREE graphics for businesses to pick from. Additionally, you may choose to save a standard image in a.PNG format, which, if you did not know, is the best format for the highest-quality images. Since it’s free and easy to use, social media marketers can create endless amounts of advertisement banners, proving incredibly beneficial.
  • Cyfe
Out of the many different secret social media marketing tools that we are going to share with you, one of our favourites is Cyfe. This is a powerful tool that can easily transform the way a business collects and handles social media data. What makes this such a great platform, aside from the fact that it’s free, is that it’s run on a cloud. In other words, a business can access their Cyfe account from anywhere around the world. This makes it easy to manage data on the go and make the most pertinent social media marketing decisions, should you need to make one. Now, this platform can handle more than just social media – it can handle website traffic and a wealth of other data, proving quite valuable, considering the free benefits.
  • SumAll
Let’s be honest, when it comes to social media marketing, without a social media manager, it can be complex and time-consuming to schedule all of your own posts each day. This does not even include having to create the graphics or anything like that! With SumAll, businesses can automate their content strategy across social media with a planner and schedule and even get an in-depth analysis of the performance of their social media and advertisement campaign. The best part about this platform is that businesses are not only limited to their social media marketing efforts. Feel free to include a website and even email account for an even wider scope of your brand’s marketing efforts.
  • Buffer
In comparison to the other three secret social media marketing tools, Buffer tends to be one of the more popular options. Reason being, this platform is just that good. In the past few years, this social media marketing tool has risen to the top of the charts as the best software for helping with driving and attracting new traffic, improving customer management and relations, and even social media posting. This easy-to-use and free platform empower business owners to connect their social media accounts, no matter the platform (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+), and schedule out and automate their posting calendar. The best part of this platform is the high-quality analytics tool. You will find it very easy to track each post and its impact on your social media presence. Should you want to upgrade your account and capabilities, Buffer offers a wealth of options! Establish a Presence on Social Media For businesses to climb the social media marketing curve, they need to stay ahead of the game, studying the trends and fads and have the best tools at their disposal. Now, many of the best tools on the market today are incredibly expensive, making it a debate as to whether the product or software is worth the investment. However, what many business owners may not be aware of the many different free social media marketing tools that can accomplish many of the same tasks of paid tools. Today, we covered a selection of the very best free social media marketing tools that are not truly well known. If you are looking at beginning your social media marketing journey, utilizing proper tools can most certainly help in establishing a presence on social media. On top of this, free tools, such as those featured on our list today, can most certainly help businesses understand the return on investment of their social media marketing efforts. It’s then you can optimize your game plan in hopes of increasing sales and revenue.
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