Plan and Execute
Planning: As is with any major event, launch, product launch, or special promotion, there needs to be effective planning and proper preparation. You cannot simply put up a picture of a reindeer and call your brand “season”. Think in terms of what your brand would look like if it was decorated for the holidays. This means you cautiously intertwine your brands original marketing style with the holiday flair that it needs to stand out.A perfect example of this is Tiffany’s & Co. whom every season, although their marketing changes, their signature Tiffany Blue color is synonymous with their brand. You must find your own version of the Tiffany Blue. With that, areas that deserve seasonal flair include (depending on your budget and brand style):- Logo
- Banners
- Social Media Banners
- Social Media Content
- Website
- Product Photography
- Seasonal Products
- Specific Services
- Business cards
- Physical Location – if you have one.
Plan Your Budget
Now that you have properly prepared your holiday flair, it is time to place your holiday ads. This needs to be a well thought out process which means:- You know who your target audience
- You know your goal: generating leads, attracting potential active Twitter users, etc.
- Your content is well put together.
- Your ad is seasonally appealing.
- You know how much you are willing to spend.
- You know the length you plan to have it up for.
- Your website is optimized to match your ad.